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Retailers 'not exploiting the web for Christmas'
20/10/2006
 The internet is not being utilised by retailers in the run up to Christmas, new research reveals.
Firms, who could be using the web to sell their Christmas celebration items, are not exploiting their e-potential, according to web-marketing company Global Media, reports Digital Bulletin. Consumers typing "Christmas gift" into search engines such as Google are encountering results that do not include major high-street retailers in the top five offerings, Global Media states. "Some retailers will have an e-plan in place to maximise online Christmas revenue, but our research shows there is still work to be done to drive online shoppers to their sites," says Neil McKay, Global Media's managing director. "However there is no time to lose if retailers - whatever their size - want to take their share of the pre-Christmas spend." "We'd urge them to act now and implement various online marketing campaigns that will ensure a fast return on investment such as pay-per-click," he adds. Online sales are expected to peak in the second and third weeks of December, according to Hitwise UK, as consumers purchase their festive items.  Click here for more on London's best events and Christmas parties.
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