Battery Company Offers Free Cells for Christmas

14/09/2007

Duracell, a leading UK battery brand is offering a new Christmas promotion this year. Customers will receive four free batteries when purchasing certain packs of AA and AAA Duracell Plus and Duracell Ultra M3. This is an attractive deal to hostesses buying battery operated Christmas party decorations and toys for the holiday season.

Duracell company executives feel this promotion will increase demand for retailers over the busy Christmas party season by offering consumers a great battery brand with a good value proposition.

Paul Lettice, trade communications manager for P&G UK, comments: “The special packs will be available across all retail channels, offering a great deal for consumers. We expect the promotion to drive strong sales this Christmas as consumers stock up on batteries to power the gifts they will be giving and receiving.”

Duracell will also put more money and energy into advertising this Christmas party season. The promotional battery packs will be advertised on television featuring the mascot, Duracell Bunny. Duracell hopes the campaign will drive consumers into stores and that retailers are ready for them.

Reports say Christmas is a key period for the battery category with sales increasing in the months toward the holiday season. As a result, an amazing 40% of annual battery sales are made in the run up to Christmas.